SEO data can be nebulous, overwhelming, confusing, and geared toward paid media. It can also be difficult to figure out where to start. Once you pick a place to start, mining for scale can be difficult amongst the team. Internally, SEO teams need to figure out a way to find a balance between the right tools and the right training to drive scalability.
We successfully got several members of their team ramped up to scale data mining and found multiple ways to gain valuable SEO insights each within 60 seconds.
Using SEO Encompass’ report, the team was able to find content expansion ideas by taking competitor URLs, putting them in Data Cube, and finding new keyword and page opportunities, which resulted in 6 new target keyword representing 37k monthly searches.
Aligning rich media with the SERP landscape, Data Cube revealed how large an opportunity can be with rich media based on competitive insights and SERP landscape. For Local SEO optimization knowing which queries trigger local listings is half the battle.
The Google SERP carousel has ramped up the urgency for local optimization as prominent competitors become more visible across a substantial number of carousel results.
Putting competitor names into Data Cube yields keywords that trigger local listings which in turn can substantially increase your local footprint